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Infinix Agency

Helping businesses achieve a better ROI across Shopping, Search and Social

Shopping Feed Optimization

Search Engine Marketing Services

Achieve a better ROI across Shopping, Search and Social

Feed optimisation is all about ensuring your ads are given the best chances of being displayed at the time the searcher is searching for the product and is most ready to buy. Any investment in feed optimisation should therefore result in a tangible increase to your bottom line, delivering more impressions, higher click through rates and, ultimately, more sales.

Feed optimisation is an incredibly powerful technique that – when done well – will enable you to get more ‘bang for your buck’ when advertising through platforms including Google Shopping, Bing Shopping, Facebook and Marketplaces like Amazon, eBay etc.

At the core of any feed optimisation project is a process that starts by getting the basics in place, and builds out to a more test-driven approach to refinement and improvement. We’ve refined our own approach to feed optimisation to a point where we can easily identify where your business currently sits along that process, and start working on the things that are going to deliver results from day one.

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projects

1500+

Our Process

Account Audit & Objectives

We take time to understand your business and objectives and work through your existing PPC accounts and analytics. This allows us to uncover what’s working (and what’s not) and to provide detailed analysis and action points.

Competitor Analysis

Using various intelligence tools, we dissect your competitor’s campaigns looking for what we can learn about their strategy to uncover some quick wins and benchmark your business in the paid space.

Persona Identification

A key aspect of a successful paid search campaign is to ensure relevance to the audience. We work with you to create customer personas that inform our tactics and allow us to create compelling and engaging user journeys.

Strategy

At this point we have a very clear understanding of what needs to be done to benefit the campaigns. We then create a strategy document for you to sign off on – this is our guiding light until the data tells us we need to adapt.

Ads & Creatives

Creating compelling ad copy and creative banners with a strong call to action is crucial to success. Ads need to be highly relevant to the audience and consistently tested and refined to increase ROI.

Keywords & Traffic Sources

We find the right mix of positive and negative keywords that offer high user intent and cost efficiency. Our campaigns are very granular so we can tightly control budget to minimise wastage.

Build Campaigns

Whether we are building out your existing campaigns or building new accounts on new networks, our implementation experience is extensive. You will own the accounts and will have a direct relationship with the network.

Measuring Results

It may surprise you how many companies are not tracking goals correctly. We will ensure the data we work with is accurate and gives us everything we need to make the best decision on your campaigns.

Optimization

With a great deal of care we will continually optimise success and weed out poor performing ads, keyword and sources seeking higher engagement and intent. We are often assisted by machine learning and scripts at this stage.

Get in Touch

We’d love to discuss any of the above services with you.

Adapt your marketing message to meet the needs of your audience. Simply fill in the form below and a member of our team will get back to you as soon as possible to talk through what you need and how we can help. Alternatively, give us a call using the number at the top of the page. We look forward to hearing from you!
The Key to Success

Testimonials

Making Clients More Successful Is Key to Business Growth. Ensuring clients success provides proactive outreach aimed at increasing up-sells and cross-sells, positive word-of-mouth, and successful outcomes. We take care of our client's success in-turn our clients take care of ours!

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Testimonials

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Susan Bishop Marketing Expert

Digital Marketing Agency in Chennai Testimonial

Testimonials

Per ne facilis delectus percipit, quo quodsi latine constituto in. Vis dicant doming semper id, no repudiare necessitatibus sed. No eos quando molestiae, dicit putant euripidis eos cu. Id quando constituto est, nonumy salutandi has id. Case delectus inimicus usu.

Russell Hall Head of IT

Digital Marketing Agency in Chennai Testimonial

An eye opening experience!

Infinix 360 came into picture and gave our marketing team some much needed assistance and training in digital marketing. What impressed me and the rest of the team was how knowledgeable they are, but yet were able to explain things to the not so knowledgeable trainees, in a way we all understood. They also did a workshop on personas, an eye opening experience and we’re so glad we did it.

Marcus Garvey, UK CEO