Improve website conversion rates through tested scientific tests
Conversion Rate Optimization (CRO) is a scientific technique that revs up the sales per visit of a website with the optimal use of the current traffic directed to your website that, for some reason, does not convert into sales. CRO, therefore, enhances the profit-generating capacity of your website by looking into untapped potential and removing the hindrances. The different CRO techniques include A/B testing, multivariate experiments, user analysis, and others that assist you in the drive to attain greater growth from the existing traffic directed to your website. CRO improves the interaction of your consumers with your website. It optimizes the journey of any visitor that enters and browsers through the contents of your website, and thus simply and effectively channels them towards the intended goal. Our CRO experts employ the most efficient UX practices to develop their strategies, but UX is not merely limited to CRO. Higher conversion rates should always be assisted by a better and larger search engine visibility, and a powerful and potent marketing strategy. To help you in all these ventures and more, InfiniX has the best team of experts to help you with CRO in Chennai.
You might be amazed to learn that 57% of B2B marketers say conversion rates are the most useful metric for analyzing landing page performance and top converting companies spend more than 5% of their budgets on optimization. Having said that Conversion Rate Optimization is a never-ending adventure requiring lots of time and diligence. With Conversion Rate Optimization, your company can unveil lost profits hiding in your website data. Thus, to help your company get the extra edge over your competitors infiniX is one of the best CRO companies in Chennai. Our focus is on providing the perfect CRO solution to your business and enhance your revenue like never before.

Conversion Rate Optimisation (CRO) Services We Offer
A/B Testing
A/B Testing
Comparing multiple versions of your pages allows to refine your call to actions and selecting the best converting layouts. Our A/B testing is focused on highlighting the statistically better-converting pages, so that you can run this on your high traffic pages to improve conversion rates.
Multivariate Testing
Multivariate Testing
Testing multiple elements of your web pages at the same time is great strategy within CRO. Multivariate testing allows you to test different content and layouts for your web page and identifies which combination has the best impact on your conversion rate.
Heat-mapping
Heat-mapping
Heat-mapping is a tracking tool used to better understand how your audience moves through your website. This includes how long they stay on each page, where they click on the page, where they hover, how they scroll and more. This insight helps us making improvements to the customer journey.
Our Process
We Listen
This stage is all about putting the fundamentals in place. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives.
We Think
The thinking stage gives our creativity a sense of direction. We examine the competitive landscape, research the target audience and investigate potential avenues for innovation.
We Create
This stage is the least process-driven. Within the boundaries of our earlier listening and thinking, we give free rein to our creativity. Following few rules, we make, build, shape and craft.
We Manage
The discipline of deadlines and budgets makes sure our creativity fulfills its purpose. With their feet on the ground, our project managers stay in touch with our clients and reality.