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Why is Instagram presence must for your business

Why is Instagram presence must for your business?

Instagram is one of the fastest-growing social media platforms, with 1 billion monthly active users and 500 million daily active users. Now those numbers are truly heaps! Since its launch in October 2010, it has seen a magnificent rise in its active number of users on a global scale and is showing no signs of slowing down whatsoever. Having said that, what does this data mean to businesses of all sizes? It means “opportunity”. Instagram is like a rising sun, its potential is still waiting to be harnessed. At 1 billion, Instagram is ranked the 6th most popular Social network by the no. of overall users, the order being Facebook 2.6 billion, YouTube 2 billion, WhatsApp 1.6 billion, Messenger 1.3 billion, and WeChat 1.1 billion. 

If you are wondering about what makes Instagram stand out from other social media platforms, then the answer lies in the fact that Instagram provides greater scope for influencer marketing opportunities, wherein you can get in touch with an influencer, who’s essentially a famous person having in-depth knowledge and expertise about their respective domains, for example, beauty, fashion, technology, food, travelling and so on. The influencer will then market your products over a post or video in an engaging format, this will help your product get the desired reach very quickly. Businesses these days have to be agile and adaptive to harness the latest trend from the rising social media platforms. This can sometimes get cumbersome and overwhelming. That said there are several top-notch social media marketing agency in Chennai that are having the hands-on experience to provide the best Instagram marketing services that are time-saving, cost-effective and deliver the greatest value. With profound expertise, skill and competent professionals, the branding and marketing of your esteemed business is in safe hands. 

The best social media agency in Chennai performs the best in class market research to study about your products/services and come up with a strategy that leverages Instagram’s fame and reach to provide you with sales, revenue, new audience, branding and finally reduced ROI. It’s important to understand that Instagram is fairly dominated by a younger population ranging in 18-30 years of age approximately. This means that you can have a greater scope in getting creative with your branding or promoting ideas since millennials are more attracted to the content which is appealing, unique, entertaining and educating. Your business can cater to all these requirements with the help of a reputed digital marketing company in Chennai which will seamlessly provide you with 360-degree digital marketing services at an affordable price.

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