Reach your target audience with ads across the GDN
The Google Display network enables businesses to display their adverts across a range of relevant, authoritative sites – as long as those sites have opted into the display scheme. Not only do CPCs (cost per clicks) tend to be lower, there are lots of opportunities to show you ad to an audience that is highly engaged in your industry, by selecting the websites to display on carefully. One benefit of the display network is the ability to post ads in various formats, including text, banners, interactive and video ads. Our in-house design team is on hand to create those adverts for you if you don’t have the resource available to do so in-house. Because the display network is so extensive, you could easily spend a huge amount of budget on getting those placements across a wide range of sites. We’ll help you to make the most of your budget, no matter what size, by identifying and continually reviewing the sites on which your ads are placed and bidding intelligently.
Account Audit & Objectives
We take time to understand your business and objectives and work through your existing PPC accounts and analytics. This allows us to uncover what’s working (and what’s not) and to provide detailed analysis and action points.
Using various intelligence tools, we dissect your competitor’s campaigns looking for what we can learn about their strategy to uncover some quick wins and benchmark your business in the paid space.
A key aspect of a successful paid search campaign is to ensure relevance to the audience. We work with you to create customer personas that inform our tactics and allow us to create compelling and engaging user journeys.
At this point we have a very clear understanding of what needs to be done to benefit the campaigns. We then create a strategy document for you to sign off on – this is our guiding light until the data tells us we need to adapt.
Ads & Creatives
Creating compelling ad copy and creative banners with a strong call to action is crucial to success. Ads need to be highly relevant to the audience and consistently tested and refined to increase ROI.
Keywords & Traffic Sources
We find the right mix of positive and negative keywords that offer high user intent and cost efficiency. Our campaigns are very granular so we can tightly control budget to minimise wastage.
Whether we are building out your existing campaigns or building new accounts on new networks, our implementation experience is extensive. You will own the accounts and will have a direct relationship with the network.
It may surprise you how many companies are not tracking goals correctly. We will ensure the data we work with is accurate and gives us everything we need to make the best decision on your campaigns.
With a great deal of care we will continually optimise success and weed out poor performing ads, keyword and sources seeking higher engagement and intent. We are often assisted by machine learning and scripts at this stage.
Get in Touch
Making Clients More Successful Is Key to Business Growth. Ensuring clients success provides proactive outreach aimed at increasing up-sells and cross-sells, positive word-of-mouth, and successful outcomes. We take care of our client's success in-turn our clients take care of ours!
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