Google Display Ads

Using various intelligence tools, we dissect your competitor’s campaigns looking for what we can learn about their strategy to uncover some quick wins and benchmark your business in the paid space.

A key aspect of a successful paid search campaign is to ensure relevance to the audience. We work with you to create customer personas that inform our tactics and allow us to create compelling and engaging user journeys.

At this point we have a very clear understanding of what needs to be done to benefit the campaigns. We then create a strategy document for you to sign off on – this is our guiding light until the data tells us we need to adapt.

Creating compelling ad copy and creative banners with a strong call to action is crucial to success. Ads need to be highly relevant to the audience and consistently tested and refined to increase ROI.

We find the right mix of positive and negative keywords that offer high user intent and cost efficiency. Our campaigns are very granular so we can tightly control budget to minimise wastage.

Whether we are building out your existing campaigns or building new accounts on new networks, our implementation experience is extensive. You will own the accounts and will have a direct relationship with the network.

It may surprise you how many companies are not tracking goals correctly. We will ensure the data we work with is accurate and gives us everything we need to make the best decision on your campaigns.

With a great deal of care we will continually optimise success and weed out poor performing ads, keyword and sources seeking higher engagement and intent. We are often assisted by machine learning and scripts at this stage.