Ignite Virality:
Captivating Stories, Boundless Engagement
Decade long Growth partner for 500+ Companies and counting
Why infiniX ?
Engage, Impress and Convert Users with Proven Social Media Strategies
End-to-End
Solutions
We provide comprehensive services like content creation, analytics, community engagement, video marketing, ORM and lead generation.
Professional
Execution
Our highly qualified experts produce superior professional-grade images and videos for your social media profiles that are sure to attract new prospects.
Customized
Elements
We customize and generate versatile content that stands out among the thousands of posts that come up every day on social media.
Timely Delivery &
Value
With a highly efficient team working on your campaign, we offer outputs at the promised delivery timelines without compromising quality and creativity.
What Makes infiniX360 the Best Social Media Marketing Agency in Chennai?
Understanding Social Media Landscape
Choosing the right social media platform for your business depends on various factors, such as your industry, target audience, and marketing objectives. There are several options available, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and others. As part of our SMO services in Chennai, we examine the relevance of each platform to your industry.
For example, visually-oriented industries like fashion or food may perform better on visually-focused platforms such as Instagram or Pinterest. We also take into account your target audience’s demographics, interests, and behaviors. Different social media platforms attract different demographics, so we assist in selecting platforms where your audience is most active.
Our SMM service experts stay up-to-date with the latest trends and features on each platform. This includes new algorithms, content formats, or advertising options that can help you stay ahead of the competition. We analyze which social media platforms your competitors are using and how they are engaging with their audience. This provides us with insights into which platforms are effective in your industry. We customize strategies based on the industry and the primary social platform your audience is active in.
However, the social media landscape is constantly evolving, so we are always well-prepared to adapt your strategy based on changing trends and platform updates. infiniX360, our social media marketing agency in Chennai is dedicated to effectively attracting your audience, building brand awareness, and boosting business growth.
Crafting the Audience Persona
Defining the audience is important because it helps you create more targeted, relevant, and effective marketing campaigns that can drive better results for your business. Customizing your content and visual strategy based on your target audience persona will help build a solid brand personality that will resonate with existing and potential customers alike. Content and visuals that address the pain points of your targeted audience directly will help you achieve the highest success in social media campaigns and increase ROI for your business.
At our social media marketing company, we start by gathering basic demographic information of your audience such as age, gender, location, income level, and education level, all available on their social media profiles. Understanding and analyzing this critical information allows us to customize a strategy with the right social media platform and campaign for your business.
Our experts also ensure to understand their challenges and pain points that will help position your products or services as solutions to their problems. Audience personas can also be utilized to gain insights into what your audience needs and wants. This can help you develop products that are more likely to be successful in the market. As one of the top social media agencies in Chennai, we create more targeted and effective marketing campaigns that help your business attract and retain more customers.
Consistent and Reliable Content Calendar
We assist in maintaining a robust online presence for your business on various social media platforms by following a consistent content calendar. This consistency will establish your brand as a reliable source of information and expertise in your industry, which will foster trust and loyalty among your followers. Also, a well-planned content calendar will ensure that your messaging is uniform across all platforms, thus reinforcing your brand’s identity
Our social media services team in Chennai curates and designs unique and high-quality content like texts, carousels, infographics, etc to establish your brand as an authority in your industry. These content are later customized for each platform. We plan and schedule your posts for multiple social channels in advance, which allows us to have more control over the content. Our focus is on identifying and incorporating themes and topics relevant to your audience and industry. We use insights and analytics to determine how often to post on each platform and the best times to reach your audience. Our team is always prepared to adjust the content calendar based on changes in your business, industry trends, or feedback from your target audience.
We ensure that your content is fresh and engaging by balancing evergreen content (timeless and relevant) with trending topics and current events. We also include contents like polls, AMA questions, and user-generated content to encourage interaction with your audience. At infiniX360, we are committed to delivering high-quality social media marketing services that help you build a strong brand presence and connect with your target audience effectively.
Impactful Visual Storytelling
There is a plethora of information available online that it becomes overwhelming at times for the readers. It is important to present our information in the most appealing way for better consumption. To achieve this, the use of visuals has become increasingly important to grab the attention of viewers and effectively convey messages. High-quality images and videos can elicit emotions, narrate a story, and showcase your brand personality. They also help to simplify complex information and make it easier for people to understand and remember. Incorporating visual content in social media campaigns increases the likelihood of virality and expanding reach.
Our design experts incorporate consistent visual elements such as colours, fonts, and imagery that align with your brand guidelines in your social media posts as well. This helps to differentiate your brand and make it more memorable to your audience. As a leading social media agency in Chennai, we create images and videos that tend to generate more likes, comments, and shares than text-only posts. With our unique and stand-out designs, we spark conversations and encourage users to interact with your brand. This interaction could be in the form of visiting your website, making a purchase, or signing up for a newsletter.
Our goal is not just to establish a social media presence for your business but also to enhance your brand identity, drive action, boost SEO, and create shareable content that expands your reach.
Interesting Engagement Strategies
Social media engagement can significantly impact your business by turning your followers into loyal customers. It’s important to invest time in building relationships with your audience, as you can expect to see an increase in sales, customer loyalty, and positive reviews. When your target audience engages with your social media posts or communicates with your business directly via messages, it gives you a great opportunity to build a more personal connection. Quickly responding to their queries and offering great customer service on social media platforms, and going the extra mile to assist them, can help build a higher level of trust and retention.
As a leading social media marketing company in Chennai, we are experienced in creating engaging social media presence for various types of businesses like yours, to increase brand awareness and drive conversions. We recommend making the best use of user-generated content. This not only engages your audience but also serves as social proof for your brand.
We keep an eye out on any comments or messages from the audience and prompt reply back as a part of long-term engagement strategy. Hosting Ask Me Anything (AMA) sessions, contests or giveaways will incentivize engagement and reward your audience for their participation. Live Streaming events and behind-the-scenes product demonstrations encourage your audience to interact with your business in real-time.
Maximizing Reach via Paid Social Ads
Paid advertising is an essential aspect of social media marketing as it helps businesses to reach a larger audience, drive targeted traffic, and enhance brand visibility. Ads offer advanced targeting options and analytics to track performance, which helps in optimizing campaigns for better results. Our social media marketing services in Chennai cover strategic planning and execution of paid ads on LinkedIn, Twitter, Facebook, YouTube, and Instagram.
Our team designs visually appealing and compelling ad campaigns that effectively communicate your message and grab the attention of your target audience. We customize the type of ads based on the end goal of your campaign. Image ads are preferred for showcasing your products, while video ads are suitable for entertaining or educational content. Carousel ads are used to showcase multiple products, a new feature or collection, or convey a story through a series of powerful images. We also use retargeting ads to re-engage with users who have previously visited your website or interacted with your business but did not convert.
We understand the ever-changing nature of social media and are always updated on the latest trends and algorithms. With our paid ads strategy, you can maximize the reach of your business with an optimal budget.
Community Building for Authority
Creating an active social media community is similar to cultivating a network of brand champions. People who feel more strongly linked to you or your business are more inclined to interact with or share your content, as well as purchase or promote your product or service. Cultivating stronger connections with your followers may inspire brand loyalty while increasing brand visibility, engagement, growth, and reach. It feels fantastic to bring like-minded individuals together around a common goal.
To start, we determine your community’s audience and their interests, preferences, and needs. We then select the right platform where your audience is most active and implement various community engagement activities to cultivate long-term relationships with your audience.
Valuable Content is key to community building. We use informative articles, how-to guides, industry news, and user-generated content that is relevant and valuable to your audience. We create a welcoming and inclusive environment by encouraging members to share their thoughts, experiences, and ideas. Hosting virtual events, webinars, or live streams and actively recognizing & rewarding loyal members are part of our strategy to build a strong and engaged community for your business.
Collaboration with Industry Experts
Influencers are people who have a large and engaged following on social media. Collaborating with them can help your business reach a wider audience, build credibility, and drive engagement. Such collaborations often involve sponsored content or product placements that align with the influencer’s brand and interests.
We are one of the few social media companies in Chennai that could offer customized influencer marketing for businesses like yours. We identify influencers whose audience aligns with your target market and whose values align with your business. Our team then slowly builds a relationship with them, before contacting them with a clear proposal outlining the collaboration opportunity, including compensation, deliverables, and expectations. We negotiate terms, including compensation, content format, posting schedule, and any other relevant details, in advance of the collaboration.
Our experts will provide influencers with any resources they need, such as product samples, creative assets, or information about your business. They also review and approve the content created by the influencer to ensure it aligns with your brand guidelines and messaging. Once the campaign is live, we monitor the performance of the influencer’s posts and engage with their audience by responding to comments and messages. By measuring the results of the collaboration, such as reach, engagement, and conversions, we determine if the influencer is suitable for future collaborations.
Performance Analytics and Insights
The main goal of social media analytics is to gather and analyze the data from organic and paid marketing campaigns to make informed business decisions in future. In-depth data insights will play an immense role in optimizing social media marketing campaigns to improve the customer journey, brand awareness and better ROI.
We start by determining the key metrics such as reach, engagement, clicks, conversions, and ROI to measure the success of your campaigns. Our team, among the best in Chennai social media companies, makes the best use of platform-specific analytics tools such as Facebook Insights, Twitter Analytics, LinkedIn Analytics and much more to track performance on each social media platform. Integrated social media listening and scheduling tools also come with their own analytics dashboards. To track website traffic, user behavior, and conversions driven by your social media campaigns, Google Analytics is the best tool. To help campaign tracking easier, we recommend utilizing UTM parameters to monitor the performance of individual campaigns and identify which channels are driving the most traffic and conversions.
Partnering with a high-performing team like ours, gives your business an added advantage above your competition as we provide better results, and drive greater ROI from your social media marketing efforts.
Staying Ahead of Trends
Staying ahead of trends in social media marketing is essential for businesses to maintain a competitive edge in today’s dynamic digital landscape. By adopting innovative strategies early, you can engage your audience more effectively, drive higher levels of engagement, and differentiate your brand from competitors. Additionally, implementing the latest trends allows you to adapt to changes in consumer behavior and platform algorithms, ensuring that your social media efforts remain effective and impactful.
At our social media marketing and optimization company, we understand the importance of embracing new trends that boost innovation and creativity in social media marketing efforts. Our team is adept at keeping an eye on social media platforms’ official blogs, announcements, and updates to stay informed about new features, algorithms, and trends. We’re always willing to experiment with new strategies, formats, and platforms to see what resonates with your audience and adapt your approach accordingly.
To keep your social media content fresh, engaging, and aligned with current trends, we make the best use of trend analysis tools and social listening tools to monitor conversations, identify emerging trends, and understand consumer sentiment. Our team continuously brainstorm new ideas and creative approaches. With our highly qualified team, we ensure that the possibilities of success and growth of your business are sure to exceed your expectations.
Explore What Our Customers Say
About Their Journey With infiniX360!
FAQ
The specifics of input needs and frequency vary based on the scope and nature of the social media marketing services we offer. Generally, we require access to your important branding assets including brand content and design guidelines, audience persona description, desired outcomes and target metrics, content ideas, and product documentation. Regular catch ups for updates, feedback, and approvals are followed to stay on track and avoid errors. We’ll collaborate closely with you to establish an optimal communication schedule to maximize the effectiveness of your social media marketing strategy.
For each project, we designate a coordinator as the primary point of contact from our team, and we encourage having a single point of contact from the client’s end as well. This streamlined communication approach of our social media marketing services in Chennai ensures the smooth execution of our social media marketing efforts, minimizing the risk of miscommunication and confusion.
To select the most precise copy for both organic and paid social campaigns, we conduct thorough audience research to understand demographics, interests, and preferences. We maintain consistency with your brand voice and messaging while highlighting your unique selling points. To ensure relevancy and reach, we rely on Keyword and trend analysis for paid efforts. We focus on clear, compelling messaging that communicates your product benefits and the challenges it solves. We also do frequent A/B testing, to refine copy for optimal performance. We try to follow a consistent posting schedule across all major social platforms while catering to diverse audiences and growing your presence. Continuous monitoring for engagement and conversion allows us to optimize copy and strategy ensuring maximum results.
For each social media project we undertake, we designate an account manager as the primary point of contact from our team, and we highly recommend our customers also to encourage having a single point of contact from their end as well. This streamlined communication approach of our social media marketing services in Chennai ensures the smooth minimizing the risk of miscommunication and uncertainty.
We achieve our social media marketing goals with a consistent presence on major social platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. Based on the target audience and the type of platform that will attract this audience we decide and select the platforms. For instance, LinkedIn is suitable for B2B professionals and businesses. Facebook is suitable for B2B and B2C marketing. Instagram works well for visually appealing products and services like Food, Beauty, or Travel. YouTube is the best platform for educational and product video content. Twitter focuses on trending topics and discussions making it suitable for brand building. As per the social media performance, we can make necessary adjustments between these major platforms to achieve maximum customer engagement and online visibility.
As the best social media marketing company in Chennai, infiniX360 optimizes a variety of content types across all social media platforms through deep audience analysis and customized strategies. We tailor content such as images, videos, text posts, and infographics to align with the preferences of audiences active on each platform. While designing the content, we maintain consistency in branding elements, like colours, logos, etc to align with your brand identity. Through continuous A/B testing, we identify the most effective content types for every platform and make relevant refinements. Continuous monitoring of performance metrics like likes, followers count, shares, reposts, conversions etc allows us to frequently optimize our content strategy, prioritizing the types of content that generate the maximum results. This strategic approach ensures that our client’s content resonates with their target audience across various social media platforms, driving meaningful results.
The expected turnaround time for social media marketing services can vary based on the scope and complexity of the project, as well as the specific goals and objectives. Generally, a social media marketing campaign may take a few days to a couple of weeks to start execution and show significant results respectively. It involves activities such as strategy development, content creation, audience engagement, and performance analysis.
We’re proud to showcase our success stories as a testament to our top-notch social media marketing services in Chennai. Our proven track record speaks for itself, with experience managing campaigns for brands across diverse sectors including food, tourism, healthcare, beauty and wellness, education and training, recruitment, tech repair, logistics, real estate, and more. Visit our case studies to explore the list of our clients and hear their valuable feedback.
At infiniX360, a prominent SMM agency in Chennai, we use various analytical tools and platforms to check the social media performances and the KPIs. The effectiveness of the social performance of your company is tracked using metrics such as engagement, audience reach, impressions, clicks, conversions, and more. We provide access to analytical dashboards and regular performance reports to your team at required intervals.
Yes, we do have a systematic approach to managing changes for a smooth delivery of our services. We provide clients with different options for our social media content and videos after we receive the input and USB of the company. The company can finalize the most desirable content and videos from these given options. However, changes related to logo design, copy and branding., can be made as per your preferences before the final output.
No, our provided package does not include the cost of paid promotions. The cost of running paid campaigns widely varies depending on the purpose and goals, target audience size, duration of campaigns, resources used, etc. We will customize and provide an integrated plan made to meet the company’s targets within the specified budget. For example, if the target audience is 50k or 1M, infiniX360 will curate an effective customized plan to meet these targets accordingly.
The cost of creating and editing organic social content depends on factors such as the complexity of the content, posting frequency, content strategy, resource and bandwidth requirements, customization needs, revisions, and distribution channels. Complex content types, more frequent posting schedules, extensive planning, and customization efforts can contribute to higher costs. Additionally, the need for dedicated support, education and guidance, and advanced tools, along with the number of iterations required, can affect pricing. Additionally, distributing content across multiple social media platforms requires customization and copy changes, which may incur additional expenses. Understanding these factors helps you set the most suitable budget for organic social content creation and editing needs.