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Shopping Feed Optimization

SEM Services

Achieve a better ROI across Shopping, Search and Social

Feed optimization means to guarantee that your ads have the highest probability of showing up when a related query is searched by a prospective buyer. Thus feed optimization provides substantial results by enhancing your impressions, increasing your click through rates, converting into higher sales. It is a potent technique and gives you greater value for money when used effectively on sites like Google Shopping, Facebook Shopping, etc and virtual markets like Amazon, Flipkart, etc. Every feed optimization program starts with identifying and perfecting the fundamentals and then narrows down into development and sophistication. We have perfected our feed optimization plans to instantly find your current situation in the entire procedure, so that we improve those aspects of your feed that give you instant tangible results.

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projects

1500+

Our Process

Account Audit & Objectives

We take time to understand your business and objectives and work through your existing PPC accounts and analytics. This allows us to uncover what’s working (and what’s not) and to provide detailed analysis and action points.

Competitor Analysis

Using various intelligence tools, we dissect your competitor’s campaigns looking for what we can learn about their strategy to uncover some quick wins and benchmark your business in the paid space.

Persona Identification

A key aspect of a successful paid search campaign is to ensure relevance to the audience. We work with you to create customer personas that inform our tactics and allow us to create compelling and engaging user journeys.

Strategy

At this point we have a very clear understanding of what needs to be done to benefit the campaigns. We then create a strategy document for you to sign off on – this is our guiding light until the data tells us we need to adapt.

Ads & Creatives

Creating compelling ad copy and creative banners with a strong call to action is crucial to success. Ads need to be highly relevant to the audience and consistently tested and refined to increase ROI.

Keywords & Traffic Sources

We find the right mix of positive and negative keywords that offer high user intent and cost efficiency. Our campaigns are very granular so we can tightly control budget to minimise wastage.

Build Campaigns

Whether we are building out your existing campaigns or building new accounts on new networks, our implementation experience is extensive. You will own the accounts and will have a direct relationship with the network.

Measuring Results

It may surprise you how many companies are not tracking goals correctly. We will ensure the data we work with is accurate and gives us everything we need to make the best decision on your campaigns.

Optimization

With a great deal of care we will continually optimise success and weed out poor performing ads, keyword and sources seeking higher engagement and intent. We are often assisted by machine learning and scripts at this stage.

Get in Touch

As a top marketing agency, we create messages that help you meet the needs of your target audience. If you need more information with regards to our services, give us a call or email us or submit an enquiry to us. One of our team members will get in touch with you at the earliest and clarify all your queries.

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The Key to Success

Testimonials

Making Clients More Successful Is Key to Business Growth. Ensuring clients success provides proactive outreach aimed at increasing up-sells and cross-sells, positive word-of-mouth, and successful outcomes. We take care of our client's success in-turn our clients take care of ours!

Digital Marketing Agency in Chennai Testimonial

Impressive Service

We would like to express our appreciation for the SEO services rendered to us. We ...

Ms. Susmitha Senior Manager - MarCom | TalentPro India

Digital Marketing Agency in Chennai Testimonial

On Time Services

A reputed company needs a reputed digital marketing firm to increase their Brand Value.

Russell Consultant, Deejos

Digital Marketing Agency in Chennai Testimonial

An eye opening experience!

We’re quite satisfied with Infinix’s involvement in our SEO process. You’ve been able to deliver...

Mrs. Raksha Saravanan Team Manager, Marketing at Allsec Technologies Ltd