Bring life to the story that you worked so hard
The edit is where the magic happens. Where you see the story you worked so hard on come to life in front of you. There’s often a misconception that editing is merely taking out the ‘bad bits’ to leave behind what was planned all along, but it’s so much more complex than that. Often referred to as the second phase of scripting; editing is storytelling. Editing is setting the tone. It’s knowing when to speed things up…and when to breathe. It’s as much about taking away as it is adding content. It’s building, cutting, pacing and trimming. Editing is creating signposts for your audience so that they clearly understand you and your message. Through editing we can bypass rational thought and appeal to your audience on an emotional level. And above all, editing can change behaviour. We have an in-house team of highly experienced editors, who live for the finer details as much as the bigger picture. We like them to get involved as early as possible in pre-production so they can fully understand the brief and begin plotting the direction and form that the film will take even before the cameras are rolling. They also like to flex their creative muscles at this stage, offering an editor’s perspective on how production could be approached, particularly when it comes to camera movement and framing. And once they eventually get their hands on all that footage, it’s a case of using all the assets available to them (storyboards, scripts, mood film references, music etc) to start sculpting your video. This usually begins as an assembly edit, which after plenty of re-working and trimming down gradually turns into a first cut. From there, we work with your feedback and advise on how best to take the film forward into a 2nd and then final cut.
Set Clear Objectives & Define Success
We work with you on specific & achievable video objectives. This makes measuring your success simple and gives the project clear direction.
Research Audience & Market
Good research is vital to any video project. We support your existing data with analysis into your target audience and what they care about.
Decide Core Messages
Together we construct a core message to drive action towards your goals that’s in line with your brand and engaging for your audience.
Develop Creative Idea & Story
Using a blend of imagination and insight, we develop a creative concept for your video. Once the idea is fleshed out we build the narrative.
Script & Storyboard
Next we write a video script that incorporates your message and story. We also help you visualize the finished piece through a storyboard.
Film, Animate & Edit
The production team handles filming. After that comes editing and animation work, where your story and creative idea are brought to life.
Once you’re completely happy, it’s time to distribute your video content. And we report on its success based on your original objectives.
Get in Touch
Making Clients More Successful Is Key to Business Growth. Ensuring clients success provides proactive outreach aimed at increasing up-sells and cross-sells, positive word-of-mouth, and successful outcomes. We take care of our client's success in-turn our clients take care of ours!
We would like to express our appreciation for the SEO services rendered to us. We ...
On Time Services
A reputed company needs a reputed digital marketing firm to increase their Brand Value.
An eye opening experience!
We’re quite satisfied with Infinix’s involvement in our SEO process. You’ve been able to deliver...