Backlinks are still among the most powerful ranking factors in Search Engines but the quality of backlinks you can build in 2025 matters more than the quantity you build. Relevance, authority, and contextual placement are now highly prioritised by search algorithms than sheer volume . Thus, old tricks such as mass submissions to directories or …
The Truth About Link Building in 2025: What Still Works for SEO Read More »
Is your website not gaining any actual traffic despite having a strong content? Are you getting no engagement in your blog posts? Well, in most cases, the reason is zero click searches. An article says that about 80% of users resolve their 40% of queries without clicking any link. Zero-click searches happen when a user …
How to Drive Traffic to Your Website Despite Zero-Click Searches Read More »
If you’re in the game of digital marketing, you know one thing, Google is a war, and being on the first page is the holy grail. But here’s a secret tool that most companies overlook: Competitor SEO analysis. Rather than launching arbitrary SEO strategies against the wall and seeing what will stick, why not be …
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Google Search Console is your website’s health report so to speak—telling you what is working and what is not. But getting the ‘Alternate Page with Proper Canonical Tag’ error? That’s like getting a mysterious symptom with no simple cure! The SEO technical issue arises when Google comes across a page, recognizes it as an alternative, …
Sprinkling keywords all over the content is no longer SEO. Rather, the ranking and organic traffic are earned through knowledge of search intent and creating useful content in the best interest of users’ specific needs. From there, search intent, also known as user intent, refers to the intent behind a search query,for example, users who …
How to Align Your Content with Search Intent for SEO Success Read More »
When your content proudly sits at the top of Google’s search results, answering questions and drawing in attention like a pro. That’s the power of landing a Featured Snippet—it’s your moment to shine as the go-to expert in your niche. Often called “position zero,” these little boxes of wisdom are the very first thing users …
How to Land Your Content in Google’s Featured Snippets Read More »
Every detail on your website counts for SEO; alt text-the small description of images on a page is one thing that may look slight, but it can be a very strong tool to improve search engine rankings. Google recently showed us how important it will be for alt text in any success for SEO. Here’s …
How Alt Text Can Boost Your SEO: Insights from Google Read More »
Understanding user behavior is very important for creating an engaging website. Heat maps is one of the most powerful tools that can be used to interactively make a website both engaging and effective. These visual representations of user interactions give insights into how sites can improve the user experience, increase conversion rates and ultimately drive …
How Heatmaps Reveal Key User Insights on Your Website Read More »
The properly executed local search ads can be very useful for businesses by attracting nearby customers and driving local business goals. This is a powerful means of capturing the attention of people around them and who are actually looking for their products or services. Here are some tips from experts to optimize your local search …
Google’s advancements in artificial intelligence have changed SEO. These AI advancements are altering search engine behavior and reshaping the way a content is ranked. Understanding how these AI advancements work and how they change SEO can be an advantage for businesses. Let’s see how AI advancements in search engines are altering SEO and how businesses …
Google’s AI Overviews and Their Impact on SEO Strategies Read More »
