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How To Track The ROI Of Content On A Page

How To Track The ROI Of Content On A Page

Businesses invest extensive sources in creating notable content with the goal of attracting, enticing, and converting clients. However, without the right measurement, the effectiveness of this content material remains uncertain. This blog by the best digital marketing agency in Chennai, explores the vital strategies and tools for tracking the Return on Investment (ROI) of on-page …

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The Growth of Voice Search and How It Changes SEO

The Growth of Voice Search and How It Changes SEO

Voice search has improved from a usual feature to a very fundamental part of modern digital interaction. The increase in voice activated assistants like Siri, Alexa, and Google voice recognition assistant has converted how users engage with technology, which leads to a massive shift in the SEO strategies. As voice search continues to benefit traction, …

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Advanced AI Prompt Engineering Strategies For SEO

Advanced AI Prompt Engineering Strategies For SEO

You must be familiar with or have experimented with generative AI tools like ChatGPT. However, are you genuinely optimizing the marketing potential inherent in generative AI? Not, really! Suppose you’re prepared to harness the power of generative AI and gain a comprehensive understanding of its functioning, then this comprehensive guide offers you the insights to …

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Know The Difference Between GA4 And Universal Analytics

Know The Difference Between GA4 And Universal Analytics

In digital marketing, success starts with data utilization. The potential of digital marketing, particularly Universal Analytics – the complimentary version of Google Analytics relies on data-driven methodologies to monitor performance, pinpoint areas for improvement, and offer valuable insights into your customer journey. However, Universal Analytics has been phased out, leaving Google Analytics 4 (GA4) as …

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Unlocking B2B Funnel Success Through Non-Programmatic Strategies

Unlocking B2B Funnel Success Through Non-Programmatic Strategies

In the dynamic landscape of B2B marketing, success is not solely dependent on programmatic approaches. While automation and data-driven strategies play a crucial role, exploring non-programmatic avenues and integrating high-quality channels into your media mix is equally important. This blog explores the non-programmatic ways practiced by many in house-marketing teams and top digital marketing companies …

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Know The Right Ad Format For Your Business In 2024

Know The Right Ad Format For Your Business In 2024

Digital marketing has seen many changes in 2023 and the traditional advertising techniques are now replaced with Artificial Intelligence, and Augmented Reality or Virtual Reality (AR/VR) to improve user engagement. In 2023, the digital advertising market made around $601.8 billion, with media ads securing 67.1% of it. Digital advertising is the most happening sector, and …

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6 Essential Marketing Analytics Tools For 2024

6 Essential Marketing Analytics Tools For 2024

Using tools for marketing analytics provides access to valuable data for monitoring performance and identifying areas for improvement. A single analytics tool may not be sufficient if you’re into digital marketing. This blog explores the six essential tools practiced by top marketing teams and digital marketing agencies, empowering you to pinpoint your most effective strategies …

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