Business success is the digital battlefield. However, a lot of businesses fail to achieve the outcomes due to their inability to distinguish between the two prevailing models: B2B vs B2C digital marketing. A strategy that works on a consumer-driven brand rarely works on an enterprise-driven one. Using an incorrect strategy may translate to wasted funds, …
B2B vs B2C Digital Marketing: Key Differences You Need to Know Read More »
It is no longer a choice to create a strong online presence but a mandatory requirement of all businesses. Today, customers start their journey on platforms such as Facebook and Instagram, where your brand can be placed before the right audience through Meta Ads. Having a high degree of precision and quantifiable outcomes, the advertising …
Ready to Grow? Start online presence for your business with Meta Ads Read More »
Backlinks are still among the most powerful ranking factors in Search Engines but the quality of backlinks you can build in 2025 matters more than the quantity you build. Relevance, authority, and contextual placement are now highly prioritised by search algorithms than sheer volume . Thus, old tricks such as mass submissions to directories or …
The Truth About Link Building in 2025: What Still Works for SEO Read More »
In recent years, there has been a significant shift in how fashion brands connect with their audiences. Social media has evolved from just being based on a visual aesthetic or number of followers to the internal ignition of product discovery, brand loyalty, and direct sales. We have had the experience of using a combination of …
From Likes to Sales: Social Media Strategies for Fashion Brands Read More »
Is your website not gaining any actual traffic despite having a strong content? Are you getting no engagement in your blog posts? Well, in most cases, the reason is zero click searches. An article says that about 80% of users resolve their 40% of queries without clicking any link. Zero-click searches happen when a user …
How to Drive Traffic to Your Website Despite Zero-Click Searches Read More »
Is it that difficult to scale your SaaS company? No..Not at all, with the proper addressing of the problems in scaling and giving the strategic solution for those problems makes the process simpler. The SaaS market is crowded with new SaaS companies getting raises everyday. You may have built a strong product, acquired the early …
Struggling to Scale Your SaaS? Digital Marketing Holds the Key Read More »
Have you guys ever wondered why some brands stand out in this crowded market? It’s all about how they convey their brand to the people. They are not just a business, they have become a part of life for most of the people. And how do they make it happen? They just implemented the art …
Building Audiences: The Art of Storytelling in Digital Marketing for Businesses Read More »
The online world doesn’t wait, and if your site isn’t keeping up with others, you might be handing over your rankings to your competitors on a silver platter. At infiniX360, the best digital marketing agency in Chennai, we simplify SEO for you. Search engines are changing, consumer action is on the rise, and being ahead …
Top 6 Technical SEO Action Items to Focus on in 2025 Read More »
If you’re in the game of digital marketing, you know one thing, Google is a war, and being on the first page is the holy grail. But here’s a secret tool that most companies overlook: Competitor SEO analysis. Rather than launching arbitrary SEO strategies against the wall and seeing what will stick, why not be …
Identifying SEO Opportunities Through Competitor Analysis Read More »
Google Search Console is your website’s health report so to speak—telling you what is working and what is not. But getting the ‘Alternate Page with Proper Canonical Tag’ error? That’s like getting a mysterious symptom with no simple cure! The SEO technical issue arises when Google comes across a page, recognizes it as an alternative, …
