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Infinix Agency

Improving website conversion rates through tested scientific tests

Conversion Rate Optimization Services

CRO Services

Improve website conversion rates through tested scientific tests

Conversion rate optimisation (CRO) is the scientific process of increasing the profit your website generates, by making more of your existing traffic and pushing more sales per visit. If your website is receiving high traffic but has a low conversion rate, CRO could be the key to unlocking a lot of missed potential. Through conversion rate optimisation techniques including A/B testing, multivariate experiments and user analysis, we help businesses to make more money from their existing audience.

CRO is all about improving the user experience on your website. By understanding who’s visiting and how they move around your site, you can optimise those journeys to better the likelihood of that user completing your desired goal.

UX isn’t just relevant to CRO, though. While an improved user experience is an essential component of conversion rate optimisation, it’s also hugely important when it comes to your online visibility in the search results, and the success of your marketing strategies more broadly. Our CRO specialists use UX best practice to shape their strategies.

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projects

1500+

Conversion Rate Optimisation (CRO) Services We Offer

We use a number of industry leading tools and techniques to analyse your users’ online behavior and boost conversion efficiency, including user journey mapping, A/B and multivariate testing. A/B testing – where only one element of a page is changed at a time – is particularly useful as it removes all uncertainty over what converts best.

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A/B TESTING

Comparing multiple versions of your landing pages allows you to refine your call to actions and selecting the best converting layout. Our A/B testing is focused on highlighting the statistically better-converting web page, which means you can frequently run this on your high traffic pages to improve conversion rates.

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Multivariate Testing

Testing multiple elements of your web pages at the same time is great strategy within CRO. Multivariate testing allows you to test different content and layouts for your web page and identifies which combination has the best impact on your conversion rate.

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Heatmapping

Heatmapping is a tool used to better understand how your audience moves through your website. This includes how long they stay on each page, where they click on the page, where they hover, how they scroll and more. This insight helps us making improvements to the customer journey.

Our Process

Discover Opportunities

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Strategy

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On-page Optimization

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Content Marketing

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Analysis & Reporting

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Testimonials

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Susan Bishop Marketing Expert

Digital Marketing Agency in Chennai Testimonial

Testimonials

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Russell Hall Head of IT

Digital Marketing Agency in Chennai Testimonial

An eye opening experience!

Infinix 360 came into picture and gave our marketing team some much needed assistance and training in digital marketing. What impressed me and the rest of the team was how knowledgeable they are, but yet were able to explain things to the not so knowledgeable trainees, in a way we all understood. They also did a workshop on personas, an eye opening experience and we’re so glad we did it.

Marcus Garvey, UK CEO

Get in Touch

We’d love to discuss any of the above services with you.

Adapt your marketing message to meet the needs of your audience. Simply fill in the form below and a member of our team will get back to you as soon as possible to talk through what you need and how we can help. Alternatively, give us a call using the number at the top of the page. We look forward to hearing from you!