Prioritize key messages and avoid information overload
A short ad film production isn't a lesser feature film or a skit it is in fact a medium of itself. Despite being on a much smaller scale (typically anything under 15 minutes) short film productions still require exactly the same creativity and production techniques as a full length feature films. The shift from interruptive advertising to content marketing is driven by the changing behaviors of the modern digital consumer. Audiences now actively seek-out high quality valuable content and this presents huge opportunities, as well as challenges. Whether your promotional video is stand-alone or part of a wider campaign, we aim to create content that audiences truly value and want to engage with. Promotional video production is about more than just creating the video itself, of course. We are a complete video production agency. But we can also help you develop a video marketing strategy and distribute your video assets, so that they reach your intended audience in the most effective way possible.
Set Clear Objectives & Define Success
We work with you on specific & achievable video objectives. This makes measuring your success simple and gives the project clear direction.
Research Audience & Market
Good research is vital to any video project. We support your existing data with analysis into your target audience and what they care about.
Decide Core Messages
Together we construct a core message to drive action towards your goals that’s in line with your brand and engaging for your audience.
Develop Creative Idea & Story
Using a blend of imagination and insight, we develop a creative concept for your video. Once the idea is fleshed out we build the narrative.
Script & Storyboard
Next we write a video script that incorporates your message and story. We also help you visualize the finished piece through a storyboard.
Film, Animate & Edit
The production team handles filming. After that comes editing and animation work, where your story and creative idea are brought to life.
Once you’re completely happy, it’s time to distribute your video content. And we report on its success based on your original objectives.
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Making Clients More Successful Is Key to Business Growth. Ensuring clients success provides proactive outreach aimed at increasing up-sells and cross-sells, positive word-of-mouth, and successful outcomes. We take care of our client's success in-turn our clients take care of ours!
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