November 2023

What Is Ad Copy? Plus 9 Actionable Tips to Get It Right

What Is Ad Copy? Plus 9 Actionable Tips to Get It Right

Google Ads / By

A compelling advertising or Ad copy should persuade you to make a purchase or prompt you to share it with a friend. Copywriting is the art of crafting concise, compelling, and convincing writing. Ad copy, a specialized form of copywriting, is meticulously crafted to attain diverse marketing goals through paid advertising. Hence, this blog gives …

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Toxic Backlinks What They Are How to Find Them

Toxic Backlinks: What They Are & How to Find Them?

SEO / By

Toxic backlinks are inbound links that affect your website’s presence in search engine results. Typically, this term describes links that contravene Google’s guidelines on link spam, as they are often strategically positioned on external websites for SEO reasons rather than benefiting users. Google examines your backlinks to assess the prominence and reliability of your website. …

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