digital marketing agency in Bangalore

Know The Difference Between GA4 And Universal Analytics

Know The Difference Between GA4 And Universal Analytics

Digital Marketing / By

In digital marketing, success starts with data utilization. The potential of digital marketing, particularly Universal Analytics – the complimentary version of Google Analytics relies on data-driven methodologies to monitor performance, pinpoint areas for improvement, and offer valuable insights into your customer journey. However, Universal Analytics has been phased out, leaving Google Analytics 4 (GA4) as …

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Unlocking B2B Funnel Success Through Non-Programmatic Strategies

Unlocking B2B Funnel Success Through Non-Programmatic Strategies

Digital Marketing / By

In the dynamic landscape of B2B marketing, success is not solely dependent on programmatic approaches. While automation and data-driven strategies play a crucial role, exploring non-programmatic avenues and integrating high-quality channels into your media mix is equally important. This blog explores the non-programmatic ways practiced by many in house-marketing teams and top digital marketing companies …

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Toxic Backlinks What They Are How to Find Them

Toxic Backlinks: What They Are & How to Find Them?

SEO / By

Toxic backlinks are inbound links that affect your website’s presence in search engine results. Typically, this term describes links that contravene Google’s guidelines on link spam, as they are often strategically positioned on external websites for SEO reasons rather than benefiting users. Google examines your backlinks to assess the prominence and reliability of your website. …

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