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Know The Difference Between GA4 And Universal Analytics

Know The Difference Between GA4 And Universal Analytics

Digital Marketing / By

In digital marketing, success starts with data utilization. The potential of digital marketing, particularly Universal Analytics – the complimentary version of Google Analytics relies on data-driven methodologies to monitor performance, pinpoint areas for improvement, and offer valuable insights into your customer journey. However, Universal Analytics has been phased out, leaving Google Analytics 4 (GA4) as …

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Unlocking B2B Funnel Success Through Non-Programmatic Strategies

Unlocking B2B Funnel Success Through Non-Programmatic Strategies

Digital Marketing / By

In the dynamic landscape of B2B marketing, success is not solely dependent on programmatic approaches. While automation and data-driven strategies play a crucial role, exploring non-programmatic avenues and integrating high-quality channels into your media mix is equally important. This blog explores the non-programmatic ways practiced by many in house-marketing teams and top digital marketing companies …

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6 Essential Marketing Analytics Tools For 2024

6 Essential Marketing Analytics Tools For 2024

Digital Marketing / By

Using tools for marketing analytics provides access to valuable data for monitoring performance and identifying areas for improvement. A single analytics tool may not be sufficient if you’re into digital marketing. This blog explores the six essential tools practiced by top marketing teams and digital marketing agencies, empowering you to pinpoint your most effective strategies …

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6 Must Have Landing Page Copy Tips For Greater Conversion

6 Must-Have Landing Page Copy Tips For Greater Conversion

Digital Marketing, Google Ads / By

Conversion copywriters craft landing page content that effectively persuades and drives sales. Their unique ability is to attract readers, secure conversions, and ultimately generate substantial revenue. You, too, can tap into these enchanting conversion copy skills, provided you understand the underlying techniques.  Typically, conversion is a psychological science that delves into how your customers mind …

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Toxic Backlinks What They Are How to Find Them

Toxic Backlinks: What They Are & How to Find Them?

SEO / By

Toxic backlinks are inbound links that affect your website’s presence in search engine results. Typically, this term describes links that contravene Google’s guidelines on link spam, as they are often strategically positioned on external websites for SEO reasons rather than benefiting users. Google examines your backlinks to assess the prominence and reliability of your website. …

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