Top 5 things to check whether your Social Media Ads’ targeting strategies are effective
Social media is like another world altogether, with around 3.9 billion people actively scrolling their news feed, you would definitely find it very hard to discover anyone who’s not out there on social media, especially on Facebook and Instagram. This presents an enormous scope for organisations and businesses alike to harness this huge potential of social media. If you want to boost the overall sales and profitability of your business then there is no better way than that of running social media ad campaigns. Running ads on social media is an art and it requires in depth understanding of both the platform and the target audience, and you can achieve this with the help of social media marketing agency in Chennai. The turning point to profitability of your social media campaigns is not your budget but its your targeting strategy. Read along to learn and implement how effective targeting of your ad campaigns can boost your revenue and improve your ROI.
Get the basics of targeting sorted first :
While there are so many targeting options available in Facebook which can make you feel overwhelmed sometimes, but trust me there is a far brighter side to this, with consistent practice in using facebook ads overtime one could easily rake in enormous ad spend returns of their campaigns. Understanding the targeting audience is the key to successful campaigns. Social media agency in Chennai is one of the leading experts at doing this. Basically there are three types of audiences – your Core Audiences, Custom Audiences and Lookalike Audiences. Core audiences are the audience based on several criteria such as age, geography, interests and more, i.e. the demographics of your audience. Custom Audiences are the people who have engaged with your business, online or offline. Lookalike Audiences are the new people whose interests and likes are similar to those of your best customers.
Tap into the power of custom audiences :
Facebook custom audiences help you get in front of your existing customers and mobile app users. This is a brilliant opportunity to reach out to them through your uniquely crafted ads and also to reinforce your brand value to them, which increases the customer lifetime value so it’s an absolute win-win situation.
Don’t forget to target the mobile phones :
Nowadays it’s so normal to see everyone owning a smartphone and the ownership is bound to increase to several millions in the coming years. Most of the advertisers make a mistake of not targeting their ads to mobile devices as well. With this, they miss out a large chunk of target audience. Not everyone uses desktops to browse their social media. Therefore, if you are still not optimising your ad and not targeting mobile devices you better start doing it at the earliest.
Don’t miss out the life events targeting :
Life events are memorable and special for everyone. Brands can harness this golden chance to get creative with their ad campaigns and focus more on people who have a major life event coming in, for example graduation, marriage, anniversaries, birthdays and so on.
Elaborate effectively on layered targeting options :
Last but not the least, I’d say this is the most powerful thing about Facebook ads. The more granular you can get with your target audience, the more you boost the sales of your company. Reach out to people with specific income, homeownership status, parental status, and much more. This will help you weed out unnecessary audiences and thus save your ad spend. Therefore the best social media marketing company ensures that you get the best results for your ad campaigns through efficient targeting.