Impact Of Social Media On Business
Every business would know the power of social media in building a great brand. It is one of the most effective mediums where customers can reach a big company almost instantly and vice versa. It has democratized the flow of information. Therefore, every company needs to be extra careful with its operations because even a tweet can make or break a brand. As a brand, you must work with the best social media companies in Chennai for better penetration and engagement with your target audience. Let us see the impact of social media on business and how you can harness its powers.
Influence of social media on brand building
1 – A brand can be omnipresent
There is a simple marketing strategy called the Rule of Seven. It states that a customer should be exposed to the brand’s message at least seven times before they make a purchase decision. It can be a cakewalk for a company since an average person is on six different social media platforms. Therefore, being in every channel is enough to make your target audience see your brand multiple times. However, with the increase in the number of marketing messages, you need a solid social media marketing Chennai plan to stay ahead of your competitors.
2 – Personalization
81% of customers prefer brands that connect with them on a personal level. Social media is a viable channel to achieve this level of personalization. If you think deeply, generic businesses will sell products while big brands sell emotions. When a company is deeply rooted in social media channels, it can have non-intrusive personal communication with its customers.
3 – Fosters brand loyalty
The impact of social media marketing on a company can be seen in the way it generates loyal customers. The biggest advantage is that the brands would gain word-of-mouth advertising as their loyal fan base spreads good words about them. When a company is constantly in touch with its customers and speaks their language, the brand will hold a special place. This step can be easily managed with the help of a digital marketing agency in Chennai. The key here is to build loyal customers through consistent effort without going overboard on marketing efforts.
4 – Paves way for crucial collaborations
Social media is an effective channel to work with influential members in your niche and increase brand recognition through it. Therefore, social media has given rise to influencer marketing. This form of brand building is one of the most powerful marketing tools that a company has in recent times. Over 65% of brands are positive about increasing their budget for this type of digital marketing service in Chennai. Reaching out to an influencer would have been a hectic process in a world without social media. Now, all it takes is a direct message!
5 – Building a brand’s credibility
Every prospect would first check out the social media accounts to find out about the brand. Hence, your interaction with your existing customers will reflect on the social media handles. Therefore, a new customer would be exposed to such positive signals and build trust with your company.
Social media is a reliable channel to skyrocket your brand’s recognition. Choose an expert who provides a wide range of digital marketing services like SEO, SMM, ORM, and PPC services in Chennai for the holistic development of your brand.