digital marketing services in Bangalore

Know The Difference Between GA4 And Universal Analytics

Know The Difference Between GA4 And Universal Analytics

Digital Marketing / By

In digital marketing, success starts with data utilization. The potential of digital marketing, particularly Universal Analytics – the complimentary version of Google Analytics relies on data-driven methodologies to monitor performance, pinpoint areas for improvement, and offer valuable insights into your customer journey. However, Universal Analytics has been phased out, leaving Google Analytics 4 (GA4) as …

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What Is Ad Copy? Plus 9 Actionable Tips to Get It Right

What Is Ad Copy? Plus 9 Actionable Tips to Get It Right

Google Ads / By

A compelling advertising or Ad copy should persuade you to make a purchase or prompt you to share it with a friend. Copywriting is the art of crafting concise, compelling, and convincing writing. Ad copy, a specialized form of copywriting, is meticulously crafted to attain diverse marketing goals through paid advertising. Hence, this blog gives …

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